37 Signals: Method picks a fight with the jug
Awesome:
There are two kinds of companies I really like. One that ignores the competition entirely. And one that picks a fight. Method, and their new laundry detergent line, is a great example of the latter.
The new Method laundry product eschews the standard awkward, heavy, messy jug for a svelte, light, one-handed, easily stored, pump-powered dispenser bottle. It’s so much better.
Source: 37signals.com
